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Business Website — Design & Development

Elektro Deni

Gave an established electrical contractor a professional web presence that generates inbound inquiries on autopilot.

Elektro Deni hero
IndustryElectrical Contracting
Project TypeBusiness Website
Duration3 weeks
StageEstablished SME
The Problem

Elektro Deni was getting all their work through personal referrals, with no web presence to speak of. Potential clients who searched for electrical contractors in the region found competitors immediately — Elektro Deni didn't appear at all. The owner needed a site that was professional enough to close trust quickly and optimized well enough to appear in local search results.

My Role

3 weeks

Client (content and photo review)

  • Designed the full site in Figma — homepage, services, gallery, and contact pages
  • Built with React, and Tailwind CSS for fast load times and clean code
  • Implemented local SEO — structured data, meta tags, sitemap, and location pages
  • Optimized all images with WebP format and lazy loading for Core Web Vitals
Process
01

Content Strategy

Defined the services hierarchy and local SEO keyword targets before designing anything. The goal was to rank for specific service + location combinations, so page structure was determined by search intent first.

02

Design

Designed a clean, professional visual identity that communicated reliability — the primary emotion a homeowner needs to feel before calling an electrician. No decorative elements that slow load time or distract.

03

Build & Index

Built and deployed the static site in under a week. Set up Search Console monitoring and verified indexing within 48 hours of launch. First inbound inquiry arrived within 10 days.

Visuals
The homepage opens with the service area and contact number above the fold — a visitor can call without scrolling, which is what most mobile users want.
The homepage opens with the service area and contact number above the fold — a visitor can call without scrolling, which is what most mobile users want.
Each service has its own section with a short description written around the exact search phrase potential clients use — this is how local SEO actually works.
Each service has its own section with a short description written around the exact search phrase potential clients use — this is how local SEO actually works.
Mobile layout prioritizes the click-to-call button — 70% of local service searches happen on phones.
Mobile layout prioritizes the click-to-call button — 70% of local service searches happen on phones.
The Result

The site ranked on the first page of Google for two target search terms within 6 weeks and generated 8 inbound inquiries in the first month without any paid advertising.

Running a local business that needs to be found online?

Let's build something worth showing.

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